CAIA's Career Center is an easy-to-use, comprehensive resource connecting job seekers with employers in the growing AI field. Use your knowledge and credibility to advance your career or build a talented team for your organization. Opportunities targeted to CAIA Charterholders are prioritized.
In order to search for jobs specifically for CAIA Charterholders or those pursuing the CAIA Charter please enter “CAIA” in the search panel.
This will enable you to search for CAIA specific roles globally.
Description Strategic Intent As Senior Manager in Product Marketing, you will be responsible for the P&L of the portfolio, including developing the value proposition for the ultra-high net worth, creating customer value and campaigns to drive acquisition and usage on the card. Your ability to grasp and translate concepts into marketing plans is crucial. You will need to understand competitor strengths and weaknesses to uncover additional opportunities to grow revenue and card utilization. Accountabilities:
Develop Card Proposition Strategy and Maximize Profitability
Product Positioning - apply cards business acumen and product insights to the planning and execution of customer programs. Develop an understanding of market trends including risk, fraud and regulatory constraints, analyze competitor strengths and weaknesses and publish findings; translate market intelligence into developing highly differentiated and value based pillars to drive product value
Customer Insight - be knowledgeable on customer needs in the ultra-high affluent space, uncover lifestyle trends, including information required to fill customer knowledge gaps on product benefits; acquire intelligence and share findings through research; be proficient in buyer profiles, how they buy and their buying criteria in the super affluent space
Product Knowledge - good grasp of portfolio management fundamentals and product functionality. The ability to translate technical capabilities into benefits and effectively position and maintain how the product is distinguished from competitors
Sales & Service Enablement - enhance customer engagement of the team by educating the value and purpose of the product; organize monthly events to create a platform to facilitate relationship building and build loyalty on the card
Cross-Functional Engagement - work with Regional and Country counterparts in leveraging capabilities and shared resource to manage and advance the performance of the portfolio
Digitally Engage - identify opportunities to connect with customers in a forward compatible manner, engaging them in the areas they are present in while maintaining the human touch and accessibility
Strategic Partnerships - seek out and foster collaborations with partners in the affluent space to enhance product positioning through alliance, deliver value to customers and generate pipeline for new acquisition
Product Launch - plan and oversee the launch of new campaigns, offers; represent the voice of the market and the customer at the cross-functional product team meetings
Product Communications - ensure collateral and online content describing the product is complete, relevant and differentiated.
System Capabilities - readiness to acquire system knowledge in product parameter set ups and backend maintenance
Core Skills-Set Requirements:
Analysis and Decision Making - Identify and understand issues, problems and opportunities and develop appropriate solutions.
Business Focus - Demonstrate understanding of the business and its customers. Consistently look for opportunities to improve expense management and business performance.
Build Effective Working Relationships - Develop and use collaborative relationships to facilitate the accomplishment of business goals.
Communicates Effectively - Communicate clearly and concisely, with impact and credibility using appropriate language, style and terminology.
Marketing, Economic and/or Business Degree
Min 6 years' experience in Financial Services
Solid understanding of cards and lending landscape and financial dynamics
Proven experience in developing and maintaining strong relationships, to drive business growth
Education Level: Bachelor's or Master's Degree Primary Location: APAC-SGP-Singapore-Singapore Job Category: Product Management Schedule: Full-time Shift: Day Job Employee Status: Regular Travel: No Salary Grade: C12 Relocation: No Office Location / Address: 23F Asia Square Tower 1, Singapore