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Revamp and implement need-based customer propositions that are best-in-class and cater to different customer segments. Also coordinate with OCBC Group on bringing in best practices and regional offerings
Design and roll out customer and revenue growth campaigns with an aim to meet annual targets
Conduct competitor study on an ongoing basis and recommend counter moves to ensure market competitiveness
Collaborate with product teams and help steer product enhancement to meet the need of respective customer segments. Steer market competitive customer engagement and experience journey
Collaborate with Compliance, Legal, Risk Management, and other control functions to ensure compliance to Group and regulatory standards
University degree in Business or Marketing
Minimum 5 years' solid experience in segment marketing, ideally on retail banking and wealth products
Customer-oriented with strong business acumen and analytical skills
Can work independently with minimal supervision as well as being a good team player
Flexible, adaptive to changes and able to work under pressure in a fast-pace business environment with competing priorities
Proficiency in both written and spoken English and Chinese