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Project Manager, Rugby World Cup 2019 (2 years contract)
February 5, 2018
The Communication department of Societe Generale Asia-Pacific (APAC) is ensuring:
The definition and implementation of the Communication strategy in the region (approx. 8,000 staff across 12 countries), in line with Societe Generale group communication and Asia-Pacific overall strategy and objectives;
The promotion of Societe Generale's brand, culture, values, and business expertise to its internal and external stakeholders in the Asia-Pacific region;
The support of its business activities, principally in Financing & Advisory, Global Markets and Investor solutions, Asset Management, and Transaction Banking.
The Communication department consist of a regional team based in Hong Kong and dedicated teams in key regions: China, India, Japan, and Singapore for SE Asia. The department is structured around the following activities:
Branding & advertising;
Partnerships & citizenship;
Editorial & digital communication;
Societe Generale is one of the 6 Worldwide partners of Rugby World Cup 2019, taking place in Japan, with exclusive communication rights on the banking and financial sector.
Based in Hong Kong, working under the supervision of the Head of Communication - APAC, the RWC Project Manager is responsible for developing and implementing the regional communication plan for Rugby World Cup 2019, in coordination with global and regional communication teams, the RWC organizing committee, and relevant supporting agencies, on three main pillars:
Promote brand awareness / image;
Support and enhance client relations;
Generate staff engagement.
The position is a temporary mission, starting in Q1 2018 and finishing 31 December 2019.
The scope of responsibility covers managing and coordinating the regional RWC communication plan, as well as defining and supporting usage of RWC assets by any SG business line or department, in strong collaboration with all communication teams and experts, whether local or global.
Positioning / Corporate story / Key messages:
Contribution to defining posture of communication plan
Production of RWC presentations
Definition of key messages
Promotion of brand awareness / image:
Custodian of RWC brand guidelines and ensure activation of any usage, incl. approval process
Implementation of "above the line" RWC advertising plan (Japan, Asia-Pacific)
Management of "below the line" usage of visual identity e.g. merchandising products, collaterals etc.
Initiating and production of content using Rugby and Rugby World Cup, to be used on all possible SG media channels
Support and enhance client relations:
Management of the RWC client hospitality programme: definition of the experience, identification and coordination of relevant stakeholders/vendors
Programme delivery during Rugby World Cup
Contribution to identify client-dedicated business events during Rugby World Cup
Generate staff engagement:
Define and manage RWC staff engagement programme in Japan and across Asia-Pacific, allowing to create awareness, adhesion and pride
Coordination of staff events, in collaboration with HR and Staff Engagement Committee
Participation at the editorial committee to generate rugby / RWC-dedicated content
Management of RWC assets, including:
Management of RWC tickets
Management of RWC brand ambassadors
Encourage RWC usage by creating a tool-kit supporting activation in line with strategic framework and RWC guidelines
Monitoring and strategy:
Monitor RWC communication plan budget
Define KPI and metrics
Follow-up and regular reporting on RWC communication activity and impact
The role implies also to assist the other Communication team members across Asia-Pacific as and when required.
Proven record in developing and implementing transversal communication strategies (using different channels, targeting different audiences, and promoting a wide range of image items)
Experience in project management
Experience in handling global sporting event projects is a plus
Strong knowledge of the financial industry
Hands-on approach yet with good sense of strategic use of communication
Strong relationship and adaptation skills: a team player with ability to work with all levels of staff in all business/support functions
Service-driven, dynamic and open-minded: a doer with ability to steer business/support functions towards a common goal
Agile, curious and forward-thinking: ability to question and revisit any action;
Trustworthy and transparent
Education & experience
Marketing and/or Communication and/or Literature degree
Professional experience, among the following:
Communication or marketing department in listed companies
Specialised communication agencies
Project management roles handling regional Communication projects
Fluency in English
Other languages, e.g. French, Japanese, Cantonese... is a plus