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Formulate business and media strategies on digital acquisition to achieve business goals
Initiate and implement effective marketing campaigns from end-to-end to drive sales conversion digitally
Analyze & utilize MIS data to make recommendations to improve overall strategies.
Use web analytics to improve the efficiency and CPA (cost per acquisition)
Work with product team to create opportunities to achieve revenue targets and cost efficiencies
Work closely with internal and external partners to ensure smooth implementation of campaigns
Monitor different media agencies and digital content agencies for effective media placement to deliver sales leads and ensure effective conversion rate by working closely with sales channels at the back-end
Optimize our existing website and application forms to increase the effectiveness of sales leads capture and conversion
Search engine optimization to increase organic traffic to our website
Work with digital agency for creative optimization (A/B testing)
Leverage on social media and other marketing campaign launched by marketing department to drive organic traffic
Bachelor Degree holder
At least 7 years experience in marketing, digital agency experience is a plus
Strong business acumen and analytical ability
Be open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong sense of responsibility
Ability to work under pressure and meet pressing deadline
Excellent written in English and Chinese and fluent spoken English