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KEY RESPONSIBILITIES o Create and deliver high quality content for the main funds in distribution focus, supporting the collateral architecture and overall selling system o Co-ordinate with specialised marketing functions and other stakeholders to deliver marketing programs and campaigns o Engage with external agencies, as and when required, to ensure that deadlines are met o Determine the activation strategy of content and look through to implementation o Continued improvement and monitoring of client touch points outside sales interaction. The objective is to increase engagement rates, to ensure BNPP AM expertise and products are recognised by the wholesale market
ESSENTIAL SKILLS/COMPETENCIES o Strong understanding of European cross border business and UCITS environment o Substantial wholesale experience gained with a well-established house, working closely with a head of distribution o Campaign management experience; able to develop and apply marketing mix above and below-the-line o Strong understanding of financial promotions rules o Good understanding of main asset classes, investment processes and securities o Able to convey complex financial solutions and messages for a professional fund buyers audience, therefore outstanding writing skills are essential o Strong track record in change management o Able to work in a large organisation managing multiple stakeholders and tight timelines o Strong influencer and comfortable communicator with senior management
ESSENTIAL QUALIFICATIONS & EXPERIENCE o Degree level education o Widely recognised professional Marketing qualification of advantage o IMC of advantage
SPECIFIC OTHER ROLE REQUIREMENTS Languages: Additional European languages of advantage Travel: Regular travel expected