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To acquire new cards/banking/loans account via digital marketing
Monitor different media agencies and digital content agencies for effective media placement to deliver sales leads and ensure effective conversion rate by working closely with sales channels at the back-end
Optimize our existing website and application forms to increase the effectiveness of sales leads capture and conversion
Work closely with product teams to come up with effective online marketing campaigns
Search engine optimization to increase organic traffic to our website
Work with digital agency for creative optimization (A/B testing)
Use web analytics to improve the efficiency and CPA (cost per acquisition)
Leverage on social media and other marketing campaign launched by marketing department to drive organic traffic
Bachelor Degree holder
At least 7 years experience in marketing, digital agency experience is a plus
Strong business acumen and analytical ability
Be open-minded and self-motivated with good communication, interpersonal, problem solving skills and strong sense of responsibility
Ability to work under pressure and meet pressing deadline
Excellent written in English and Chinese and fluent spoken English