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The Asia CitiBusiness franchise has a presence across the region with operations in 8 markets, $203MM in Revenues, 5.6B in footings and 178M Clients. The business provides holistic banking for emerging small & medium enterprises with Corporate & Consumer products. Key focus is to drive customer growth, increase product penetration, improve segment profitability while ensuring optimal operating efficiency. Focus will primarily be on delivering best in class value proposition encompassing remarkable customer experiences, a targeted asset product suite and a well defined customer segmentation strategy, supported by a robust customer engagement model. The role will require the individual to develop plans for acceleration in some key markets(new channels, digital solutions etc.), work closely with credit& risk to evaluate product viability, ensure all regulatory requirements are adhered to(risk, AML & fraud controls), evaluate the viability of providing the trade product and manage the P&L for the business. The individual will need to work in close partnership with other Regional Leads - AML, CBORC, Risk, Fraud etc. and the Citibusiness Heads in markets to provide end to end coverage of the business model. In addition this role will require the individual to manage the CAW channel. CAW proposition is currently present in 11 markets and in some is a key sourcing channel. The CAW Head will need to evaluate the efficacy of the CAW proposition - value proposition, pricing, acquisition and resourcing strategy and come back with a recommendation on how to scale this up as a key sourcing channel for Citi Priority clients and above.
Responsible for the overall strategy for the APAC region covering 8 markets / businesses for Citibusiness and 11 markets for CAW
P&L ownership of the client segment and responsible for growing the business franchise
Provide thought leadership and engage with regional, global and country partners
Devise, implement and manage regional strategies and portfolio actions to deepen customer portfolio and deliver profitable revenue growth, working with country teams, and key regional parties such as S&D, Digital, Finance, BP&A, products, regulatory functions and O&T
Work closely with internal key stakeholders and external partners to enhance existing acquisition programs and channels and develop new ones to drive NTBs
Work closely with internal key stakeholders on portfolio activities to onboard new clients, increase customer product depth ratio, drive incremental footings, win back below balance customers, gating of qualified customers, etc.
Establish regional management oversight and forecast of key segment drivers and metrics
Work closely with internal key stakeholders & countries segment team to drive common threshold, AUM construct, definition and develop profitability models
Monitor, review and manage segment growth and profitability by country
Develop, monitor and communicate MIS to drive focus and line of sight on key drivers
Establish and monitor service and segment pricing
Review competitive offering in order to ensure value added features and 'best-in-class' client experience
Develop a remarkable end-to-end client experience with strategy to drive customer satisfaction and improve NPS score
Ensure overall risk control with full adherence to all laws and regulations and Citigroup policies and procedures
The ideal Candidate will meet the following requirements:
Minimum 10 years of experience with client segment strategy management
Excellent working knowledge of financial markets including investments, FX, and margin lending. Knowledge of small business banking a key value add
Strong understanding of insurance, cards and mortgage products to be able to partner with them to develop segment specific offers(pricing, fees, product structure)
The candidate needs to have very strong experience in developing state of art client segment propositions covering digital advisory, content, privileges and product
Experience in the WM industry with roles in product development would be a value add as the segment lead needs to show end to end ownership and ability to drive client growth and segment P&L