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Responsible for Bancassurance and other Events Marketing as part of business growth in a strong wealth management business which services banking needs across various segments of clients
Work with key stakeholders and various Regional & in country approvers to devise an effective marketing plan with an objective to build, manage and enhance the bank's offerings
Meticulous in the tracking of behavioral trends from various data sources
Proactively identify opportunities to innovate for product and event marketing, and process re-engineering
Assist in any other projects and initiatives in line with Bancassurance / Retail strategies
Responsible for the coordinating events, seminars and roadshows for clients which includes developing a business case, end-to-end planning, getting business approvals, sending event invitations, collating RSVP, coordinating with speakers, managing event on actual day, post event tracking and reporting
Drive marketing campaigns to engage customers with segment value proposition
Build close relationship with all stakeholders to ensure smooth implementation and all deadlines are met
Knowledge / Experience /
Minimum of 5-6 years' experience in the banking industry